Visual Brand Identity/Logos

I’ve worked in-house as a part of marketing teams as well as freelance, collaborating with businesses to redefine and enhance their existing visual brand identities (as well as helping to creating new ones from scratch.)

Software/Skills used: Adobe Creative Suite: Illustrator, Photoshop, Figma

BitterSweet Estate Sales

I designed a retro-inspired logo and visual brand identity for this new estate sales company, including logo, color, fonts, and overall look and feel to attract their target audience. Originally aiming for a rockabilly aesthetic, I persuaded the client to adopt a broader appeal for a more mass reach.

  • Company: BitterSweet Estate Sales

  • Role: Art Director

  • Team: Collaboration with client

Horsehead Bay Art

For Horsehead Bay Art, I created a logo and visual brand identity for, including logo, color scheme, fonts, and overall look and feel. The design reflects their unique fine arts aesthetic and attracts discerning parents to their art classes and summer camps.

  • Company: Horsehead Bay Art

  • Role: Art Director

  • Team: Collaboration with client

Monika Elena Photo

For Monika Elena, a photographer specializing in family, kids, and fashion photography, I created a lush, feminine logo and visual brand identity. Monika Elena’s work captures the essence of familial bonds, childhood innocence, and fashionable elegance, appealing directly to her target demographic of women seeking beautifully crafted memories. The visual identity I developed complements her artistic style, enhancing her brand's appeal and visibility to potential clients. This cohesive branding effectively supports her mission to provide cherished photographic experiences.

  • Company: Monika Elena Photo

  • Role: Art Director/Lead Designer

  • Team: Collaboration with client

Steer Clear

For UCSD's teen driver safety program, Steer Clear, I developed a logo focusing on the program's support aspect. The design emphasizes reaching out to friends and family for help, using a circular motif that references a wheel, symbolizing the journey and connection.

  • Company: UCSD Steer Clear

  • Role: Art Director/Lead Designer

  • Team: Collaboration with UCSD marketing team

Zebo Coworking + Childcare

Zebo is a one-of-a-kind startup, and I aimed to create a special logo for them – resulting in a colorful and fun logo and brand identity for this unique coworking space that offers childcare services, appealing to entrepreneurs and working parents.

  • Company: Zebo Coworking + Childcare

  • Role: Art Director/Lead Designer

  • Team: Collaboration with Zebo Coworking + Childcare marketing team

Alavida Skincare

Collaborating with the LifeWave marketing team, I developed a sleek and bold logo and visual identity for LifeWave's Alavida skincare line. This unique design incorporates water elements, symbolizing purity and freshness, and extends to the packaging for a cohesive brand image. The color palette includes cool, refreshing hues, and the fonts are elegant yet modern, enhancing the brand's luxurious appeal.

  • Company: Alavida Skincare (LifeWave)

  • Role: Art Director/Lead Designer

  • Team: Collaboration with LifeWave marketing team

Leverage Concierge

In collaboration with the art director, I developed a re-design of the logo for Leverage Concierge, reflecting the seamless integration of virtual assistance into customers' lives. The logo features interconnected elements symbolizing efficiency and support, complemented by a modern color palette and clean fonts that convey professionalism and reliability.

  • Company: Leverage Concierge/ACI Specialty Benefits

  • Role: Lead Designer

  • Team: Aaron Grisafi, Art Director, ACI Specialty Benefits

Technology Services World

For a joint conference hosted by four associations in the tech services sector, I developed a cohesive visual brand identity. The design combines the aesthetics of multiple organizations into a unified, vibrant, and professional look. Dynamic colors and modern fonts reflect innovation and collaboration, ensuring an appealing and consistent brand presence for the event.

  • Company: Technology Services World

  • Role: Art Director/Lead Designer

  • Team: Collaboration with Technology Services World marketing and events team

Junior Culinary Kids Club

Incorporating vibrant colors and dynamic design elements to attract both children and adults, I created a playful and eye-catching logo for the Junior Culinary Kids Club. This logo features a fork to represent culinary activities and is part of a broader visual brand identity that includes fun fonts and a lively color palette, ensuring the brand stands out and appeals to its young audience.

  • Company: Junior Culinary Kids Club

  • Role: Art Director/Lead Designer

  • Team: Collaboration with Junior Culinary Kids Club marketing team

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