Apparel & Print Design
With a decade of print design expertise, I collaborate across teams to craft bespoke marketing collateral, from business cards to catalogs, ensuring precision and flair in every piece, including t-shirts, bags, and promotional items.
Software/Skills used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Acrobat
O’Side Dreamin Postcard
I worked with an agency to create a vibrant postcard for the Oceanside tourism summit, integrating established branding and approved imagery to effectively engage the target audience.
Company: Oceanside Tourism Board
Role: Art Director
Team: Collaboration with agency and client
Visit O’side Annual Report
I designed the Visit Oceanside annual report, visually representing community resilience and the vital role of tourism. Included detailed infographics and success stories to highlight the impact of tourism initiatives.
Company: Oceanside Tourism Board
Role: Art Director
Team: Collaboration with agency and client
LifeWave Catalog
I contributed to the catalog redesign for LifeWave, Inc., focusing on intricate branding integration and establishing a fresh brand look. We collaborated with an external agency for the cover photo, ensuring the layout aligned with the new aesthetic. I attended meticulously to every detail within the catalog to ensure consistency and quality.
Company: LifeWave, Inc.
Role: Art Director
Team: Collaboration with creative director and writer
Resilient, Courageous, Pink Campaign
Working closely with the apparel department, I created a powerful design for an annual breast cancer awareness campaign in order to to resonate deeply with the community. Additionally, supporting digital assets were developed to amplify the campaign's reach across social media platforms.
Company: Jazzercise, Inc.
Role: Art Director
Team: Collaboration with apparel department
UCSD Business Cards
I designed unique business cards for UCSD’s road safety department, crafting a cohesive stationery set that truly conveyed their mission. I actively collaborated with department heads, incorporating their feedback to ensure the design met all organizational standards and needs.
Company: UCSD
Role: Art Director
Team: Solo project
Jazzercise Yoga Mat Tote
Working with our promotions and apparel teams, I developed a yoga mat tote design for a Jazzercise spring promotion, handling the design of the promotional materials, bag design, and campaign photography.
Company: Jazzercise
Role: Art Director
Team: Collaboration with apparel and promotions departments
Ukraine T-Shirts
This t-shirt project was inspired by traditional Ukrainian folk art to support Ukraine's war relief efforts. The designs incorporated timeless cultural symbols, highlighting their significance in the context of the ongoing conflict. This fusion of classic motifs with a contemporary cause not only honored Ukraine's rich heritage but also underscored the enduring relevance and power of these symbols in rallying solidarity during this critical time.
Company: Personal/Passion project
Role: Art Director