Visual and UI Design
I create digital experiences that blend aesthetic appeal with intuitive functionality, maintaining brand identities across websites, landing pages, and mobile apps. Collaborating with diverse teams, I deliver cohesive and impactful design solutions.
Software/Skills used: Adobe Creative Suite: Illustrator, Photoshop, Adobe XD, Figma, Wordpress, and HubSpot
Kids Cooking App
For a cooking app targeting ages 10-17, I crafted the UX/UI/Visual design with a focus on vibrant colors, simplicity, and easy navigation. The design promotes culinary creativity through a clutter-free, responsive interface. The playful and intuitive elements cater to both kids and adults, ensuring an engaging and enjoyable user experience.
Company: Junior Culinary Kids Club
Role: Art Director
Team: Collaboration with client team
Financial EduTech Platform
FinLit, a financial literacy startup needed a vibrant, scalable UI and a captivating logo to resonate with their young audience. Embracing the challenge, I meticulously crafted a design that balanced excitement with clarity. But the project didn’t stop there. Understanding the importance of a seamless user experience, I also designed a user-friendly homepage. This foundation was not just robust but adaptable, ensuring the startup could grow and evolve with ease. The result was a digital presence that captured the startup’s mission and set the stage for future success.
Company: FinLit
Role: Art Director
Team: Collaboration with client team
Director’s Digital Portfolio
When director Jerry Ruiz sought to elevate his professional profile, I took on the challenge of developing a dynamic digital portfolio that truly showcased his impressive body of work. Through our collaboration, I designed a platform that not only highlighted his creative achievements but also positioned him for exciting new opportunities in his career. This digital portfolio became a vibrant showcase of his talent, reflecting his unique vision and paving the way for future professional growth.
Company: Jerry Ruiz
Role: Art Director
Team: Collaboration with client
Crafting the Digital Identity of an Art School
Horsehead Bay Art had always relied on word-of-mouth and traditional marketing. When they decided to go digital, they turned to me for help. I designed a website that mirrored their unique aesthetic, attracting discerning parents to their art classes and summer camps. This new online presence not only captured their creative spirit but also provided a seamless transition into the digital world, drawing in a broader audience while staying true to their brand.
Company: Horsehead Bay Art
Role: Art Director
Team: Collaboration with client
Photography Website
When I decided to level up my personal portrait and wedding photography business, I created a welcoming website with soft, inviting colors. This design aimed to appeal to female clients aged 25-55, reflecting a warm and approachable atmosphere. The new online presence not only showcased my photography beautifully but also resonated with my target audience, significantly boosting engagement and client inquiries.
Company: Kira Sjoberg Photography
Role: Art Director
Team: Solo project
Kids' Party Startup
When a kids' party/activity startup approached me for help, I knew that a colorful and engaging website would be key to their success. I designed a vibrant digital presence that appealed directly to moms, incorporating playful elements and user-friendly navigation to attract their target audience. The result was a dynamic online platform that not only drew in clients but also showcased the startup's unique appeal to investors.
Company: Miss Noa’s Play Dates
Role: Art Director
Team: Collaboration with client
