Paid Social/Digital Ads
I create impactful paid digital and social media ads across platforms like Meta, TikTok, YouTube, and Google. Collaborating with cross-functional teams, I manage projects from concept to execution, using analytics to track trends and engage audiences.
Software/Skills used: Adobe Photoshop, Illustrator, AfterEffects, Premiere, Figma
Dynamic Evergreen Promotion
We implemented a strategy of urgency in ads across Meta, YouTube, and Google, using animated countdowns, user-generated content, and static carousel ads. This approach boosted sales and lowered CPA.
Company: Jazzercise, Inc.
Role: Art Director
Team: Marketing and Sales Strategist (Jennifer Pippin), Creative Strategist (Tara Miremadi)
Vacation Vibes
On Demand Campaign
A summer-themed ad series for Jazzercise On Demand, using indoor and outdoor footage to highlight workout versatility, based on top-performing ad insights.
Company: Jazzercise, Inc.
Role: Art Director
Team: Marketing Manager (Baylee Negrete), Creative Strategist (Tara Miremadi)
Prime Day Sale Campaign
For VitaCup's Prime Day campaign, we created ads to showcase innovative coffee and tea products, driving conversions and maximizing sales.
Company: VitaCup
Role: Art Director/Designer
Team: Creative Director (Irene Roberts), Copy/Marketing Strategy (VitaCup staff)
Sizzling Summer Energy Campaign
Ads for VitaCup featuring coffee infused with supplements, targeting health-conscious consumers with bright, summery visuals to capture attention and drive engagement.
Company: VitaCup
Role: Art Director/Designer
Team: Creative Director (Irene Roberts), Copy/Marketing Strategy (VitaCup staff)
